EFX Online
The HPO Technologies new website clearly communicates who they are and how they work. User journey efficiency improved by 50%, while data accessibility increased by 75%.
Role
UX design, UI design, visual design
Design tool
Figma, Illustrator
Platform
iOS
When HPO Technologies approached me, we quickly aligned on what we wanted to achieve together: a simplified, engaging, and strategically impactful digital experience. A system that clearly communicates HPO’s innovative solutions while connecting with their niche audience. A platform that not only enhances accessibility but sets a new standard for communicating complex technology.
Challenge
The challenge was twofold—simplifying their complex technological solutions and aligning their brand with the expectations of strategic organizations, emergency response teams, and specialist corporates. Their existing materials lacked consistency and clarity, leaving an opportunity to elevate how their unique value proposition was communicated.
Design Process
I started with a deep dive into HPO’s operations and offerings, focusing on how to distill their complex systems into intuitive and impactful visuals. From there, I crafted a cohesive brand guideline, ensuring consistency across all touch points. The website was reimagined with a user-centric approach, featuring optimized information architecture and an enhanced user journey. Alongside this, I produced compelling infographics, and a sales deck that presented HPO’s value clearly and persuasively.
