EFX Online
Now EFX has a clean, modern platform featuring a dynamic 3D globe to emphasize EFX’s global operations. The design made complex financial data easy to navigate while maintaining a polished, professional aesthetic that resonated with users.
Role
UX design, UI design, research, visual design
Design tool
Figma, Illustrator
Platform
iOS
EFX Online is an online platform for foreign exchange trading. They aimed to design their landing page to have user engagement, increase the number of sign-ups, and create a better overall user experience. The design included interactive 3D elements and captivating animations, which showcased a unique approach.
Challenge
EFX Online faced a challenge: turning the intricacies of international forex trading into an accessible, seamless experience for all users. The platform needed to blend simplicity with sophistication, working equally well for experienced traders and newcomers across devices.
Design Approach
As the sole designer on this project, I took a comprehensive approach to creating an intuitive and engaging and friendly experience.
Design Process
During the initial calls with the client, they provided a comprehensive brief outlining their business strategy. To ensure I am aligned with their objectives and design goals, I created sketches of the proposed layout design, which we reviewed together during our first two calls.
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